"Your Eye-Capturing Title Goes Here - You've Got A Few Seconds To Get Their Attention!!
...And Your Subtitle Goes Here!"
Give a brief introduction to your product to engage your visitors! Use tick boxes and bullet points to summarize why they're here, the problems they face, and how your product will help solve it!
Your product image should be aligned to the left or right so you can fit text on the side and allow your visitors to see more information quickly.
Try to avoid leaving lots of empty white space and keep all the important information within the top of the page as it loads so your visitor does not have to scroll down.
Look in your /images folder to for images. There are a variety of sizes and formats to display the product how you want!
From The Desk Of YOURNAME
Use the first part of this paragraph to explain the problem to your visitors and entice them to keep on reading your sales copy.
You can add a few more paragraphs explaining the problems in detail and how it's affecting them. Show them that you understand their needs.
If you need to change the formatting of this sales letter, edit the style.css file located in the /css folder. In the body element, change the font family, size and formatting to how you see fit.
Separate your sales copy with Headlines. This breaks the information down to make it easier for your visitor to read!
You can enter more paragraphs here. Use stories and real life examples to show them that you understand the problem and give them something to relate to.
Gently lead on to saying why you've created your product and how it's going to help....
Introducing Product Name!
Tag line for product name
- Use bullet points to describe specifics about your product and go into detail about it's contents
- To make your bullet points more visually appealing and easier to read, bold alternative points.
- Add enough bullet points to match the height of the book cover.
- In DreamWeaver, press shift+enter on your keyboard to space out lines.
Continue talking about the benfits of your product. Explain to your reader why having your product will help solve their problems and make life easier, less stressful, financially better, etc.
Describe scenarios of why it's more damaging for them the longer they put-off making a decision. Describe the knock-on effects of not taking action to buy your product today!
“See what our customers say...!”
Take the time to get real reviews, feedback and testimonials of your product. Use forums and other social networks to give a review copy of your product in exchange for a quick 100-250 word testimonial.
If you can, get them to do a video presentation or at least get a picture with a wwebsite URL. This will help increase conversions of your product and will separate you from other competition.
If you want feedback quickly, hire a few people to do it for you. Sites like Fiverr.com are great for this and you can get work done for only $5.
It's also worth asking for feedback on your download page. When you receive a new customer, ask them to submit their testimonial and give them a bonus for their time. It could be a complimentary product, or a small cash review. Getting accurate feedback from your own customers will increase your conversions where new visitors see the social proof!
100% Love It or Leave It 60-Day
Finish off with a strong and well-worded guarantee.
Example, If you don't achieve X,Y,Z in 60 days from now, you don't pay a penny... or Test drive our product for 30 days and if you don't believe it's worth 10 times the amount you've paid, simply contact us for a refund and you still get to keep the product!
Summarize everything they're getting and repeat the important points you want to get across!
Repetition is important - don't expect your visitor to scroll back up and read the benfits again and express the pain, problems and suffering they have to endure if they don't take action right now!
Explain your pricing to your visitor. Explain why you've priced your product how you have, how it compares to other solutions, and why you won't be making it available forever! Scarcity helps increase your sales especially outside of the internet marketing niche!
Tip! If your visitor is not ready to buy your product, you should capture their name and email in one of three ways... 1) by having a signup form within the sales page, 2) with an exit popup, 3) by having your squeeze page as your index.html page, then redirecting them to your sales page.
Give your visitor a 'leaked' version of your full product. In that version, provide 1 or 2 chapters from your main product, and at the end of the page tell them to visit your website to get the full version! This works very well because the leaked report is saved on your visitor's PC so they can always come back to it later! The more value you provide in your free report, the more they will want to keep it and even share it with their friends!
Everything else below this line has been pre-written so you can just use it as it is!
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